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ABOUT ME

I’m a Strategic Product Design master’s student with a strong interest in the interaction between AI and Design, and how this combination is reshaping the way we create and experience things.

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My focus lies in designing strategies and concepts that I then translate into innovative products, services, and experiences with a positive social impact. As an enthusiastic and energetic person, I thrive in collaborative and experimental environments where people challenge and inspire each other.

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I’m curious by nature and interested in many different areas of design — from UX and branding to motion and service design — and I’m always up for learning something new.

My Values & Capabilities

01

Creativity 

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By being curious and using my imagination I strive for new and innovative ideas.

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Curiosity
Imagination

02

Courage 

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Growth rarely comes from playing it safe. It comes from making considered choices in uncertain moments.

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Fearless
Bravery

03

Enjoyment

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Without enthusiasm and fun no good idea will become reality. I like to celebrate, especially with others.

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Enthusiasm
Fun

04

Freedom 

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Feeling no restrictions and getting the independence and trust in projects is worth a lot to me. 

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Liberty
Independence

How I Work

3-step process

1

Visioning and Opportunity Identification

2

Strategic Experimentation

and Co-creation

3

Implementation and Integration

Goal

Identify emerging opportunities for innovation and digital transformation.

Goal

Translate the vision into tangible concepts through experimentation and co-creation with stakeholders.

Goal

Integrate successful innovations into the company's operations, ensuring they contribute to strategic goals.

Activities
  • Conduct trend analysis and market research.

  • Utilise AI-driven insights to uncover new areas for product or service innovation.

Activities
  • Develop prototypes and conduct pilot tests for feasibility and market potential of new ideas

  • Organize co-creation workshops with customers, employees, and partners to gather diverse perspectives and refine concepts

  • Use AI and data Analytics to iterate quickly on design concepts.

Activities
  • Collaborate with cross-functional teams to ensure the smooth transition from pilot to full-scale implementation.

  • Develop and execute a change management strategy to minimise the resistance.

  • Continuously monitor the impact of implemented innovations, using AI and analytics to refine and improve outcomes. 

Outcome

A clearly defined vision for innovation that aligns with long-term strategic goals.

Outcome

A portfolio of validated concepts ready for further development and stronger engagement from stakeholders, including customers and team members through active participation in the innovation process.

Outcome

New or improved products, services and processes that strengthen the company's market position.

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