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UNCOMMON. – Adaptive Fashion Brand Concept

Project Type

Industrial Design Engineering - Strategic Brand Management Course

Date

April 2022

Location

TU Delft

UNCOMMON. is a clothing brand I developed to bridge the gap between comfort and style for people with disabilities. Many adaptive clothing options prioritize functionality over fashion, but Uncommon. solves this by offering customizable designs that are both comfortable and trendy. Through this project, I learned how to establish a business using strategic business models and created the entire brand identity, combining thoughtful design with inclusivity.

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